Beinux blueprint
A UX, Search & Conversion Audit For Your Website
Find where your website creates friction across search, experience and conversion, then know what to fix first.
What is
Beinux Blueprint?
Beinux Blueprint is a fixed-scope website audit for small and growing businesses in Belgium. It reviews user experience, conversion and search visibility together, compares your site against three competitors, and delivers prioritized findings, plus one key page redesigned in Figma. It takes about two weeks from the first call.
What You Walk Away With
A diagnosis you can understand, a direction you can see,
and a plan you can act on.
One page or section, chosen from your findings, usually the homepage hero,
a key service page, or the step where enquiries drop off. Want more pages designed?
That becomes a separate UX & Interface Design project,
scoped on its own.
Why This Is Different
Three Reviews. One Diagnosis. One Ordered List.
Most audits examine a single layer.
An SEO report tells you why traffic is low. A UX report tells you why people struggle. A conversion review tells you why they don’t act.
Read separately, those three reports contradict each other. And you’re the one left deciding which consultant was right.
The Blueprint runs all three in a single pass, by one person, so every finding is ranked against the others.
You don’t get three opinions. You get one ordered list of what to fix first, second and third
And One Step Further
Most reports end exactly where the hard part begins.
Knowing your homepage message is unclear doesn’t tell you what a clear one looks like. So the single highest-impact finding doesn’t stay written, it gets designed, in Figma, ready to build.
How it works
From First Conversation To Clear Action
Most Blueprints take around two weeks, depending on the size of the website.
DAY 0
Discovery call
Free, 30 minutes. Goals, audience, and the problem you already sense. No obligation afterwards.
DAY 1-5
Website Analysis
UX, conversion, search and competitors reviewed together, with everything captured as I go.
DAY 6-9
Findings & Design
Findings ranked and written up, and the highest-impact page redesigned in Figma.
DAY 10-14
Walkthrough & Plan
We go through it together, then you get the ordered plan plus one round of revisions.
Frequently Asked Questions
How is the Blueprint different from a standard UX audit?
A standard UX audit usually looks at usability alone. The Blueprint reviews usability, conversion and search visibility in one pass, ranks the findings against each other, and redesigns the single highest-impact page or section in Figma, so you leave with a fix you can see and build, not only a list of problems.
What is a UX and conversion audit?
A UX and conversion audit is a structured review of a website that identifies why visitors struggle to understand, navigate or act on it. It combines expert usability evaluation with an analysis of the path from arrival to enquiry, and delivers prioritized recommendations rather than a list of everything that could be improved.
Do I need Google Analytics or Search Console set up?
It helps, but it isn’t required. If you have Google Analytics or Search Console, I’ll use your real traffic and search data. If you don’t, the review leans on expert evaluation, competitor comparison and publicly available search signals. The findings are still fully actionable.
Will you redesign my whole website?
No. The Blueprint redesigns one high-impact page or section, so you can see what the fix looks like. A full redesign is a separate UX & Interface Design project, scoped after the audit, by which point we both know exactly what it needs to include.
How long does a typical project take?
About two weeks from the discovery call to the walkthrough, depending on the size of your site. You’ll get a firm date during the discovery call, before you commit to anything.
Which languages do you work in?
English, French or Arabic, for both our calls and your report.
Do you work with businesses outside Belgium?
Yes. The work is done remotely, so location isn’t a barrier. My focus is Belgian small and growing businesses, but I work with clients elsewhere in Europe too.
Already Know Where the Problem Is?
Go straight to the service that fits: research, design or SEO.
UX Research
User interviews, usability testing or survey research, chosen for
the question you actually need answered, then turned into evidence you can act on.
UX & Interface Design
Research-backed wireframes, prototypes, and interface design, so every screen is built around how your users actually think and behave, not assumptions.
SEO Audit
I find exactly what’s blocking your site from ranking, technical issues, content gaps, and missed opportunities, then hand you a clear, prioritized roadmap to visibility.